SEO is a process of optimizing a website to rank higher in search engine results pages. SEO helps to improve visibility on the internet and drive traffic to websites. This is done by using keywords, meta tags, backlinks, etc.
SEO provides many benefits for both small and large businesses. It helps in increasing conversion rates by making it easier for potential customers to find your business online. It also helps with branding because it can make your business more recognizable on the internet.
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